Trade Marketing Manager

Job description

Our client in the Agri-Business sector is seeking a dynamic Trade Marketing Manager to join their team. This role is key in bridging the gap between marketing and sales, ensuring that promotional strategies effectively drive product sales within retail environments. The successful candidate will be responsible for developing and implementing trade marketing strategies that align with overall brand objectives.

Key Responsibilities:

Develop and execute trade marketing strategies to achieve sales targets and improve product visibility.
This includes identifying market opportunities, setting objectives, and creating plans to achieve them.
Manage trade promotions by planning, executing, and analyzing the effectiveness of promotions, such as discounts, coupons, and special offers.
Manage budgets and resources and be responsible for allocating and managing budgets for marketing activities, ensuring they are used effectively.
Analyze market trends, industry activities, and consumer behavior to identify opportunities and inform strategic decisions.
Merchandising and shelf placement by working with retailers to optimize product placement and merchandising strategies to maximize visibility and sales.
To develop and manage the creation and deployment of POS materials, such as displays, banners, and shelf talkers.
Design and implement promotional activities, including in-store displays and events, to engage customers and drive sales.
Analyze market trends and competitor activity to refine marketing strategies and identify growth opportunities.
Monitor and report on the effectiveness of trade marketing programs and adjust strategies as necessary.
Build strong relationships with retailers and distributors to ensure alignment and support for marketing initiatives.
Track and manage trade marketing budget to ensure effective allocation of resources.
Conduct training for sales teams and retail staff on new products and promotional initiatives.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Motor Vehicle Drivers License (Minimum 2 Years of Driving as per Insurance Regulations)
Must be a Member of Zambia Institute of Marketing
Minimum of 3 years experience in trade marketing or a similar role, preferably within the agriculture industry.
Strong analytical skills and experience with market research and sales analysis.
Excellent communication and interpersonal skills, with the ability to influence and negotiate effectively.
Proven track record of developing successful trade marketing programs and promotional campaigns.
Proficient in Microsoft Office Suite and marketing analytics tools.
Ability to travel as needed to meet with retailers and attend events.
Enthusiastic team player with a proactive approach to problem-solving.

How to Apply

To apply, please submit your application on our job portal by 1st April 2025. Only shortlisted candidates will be contacted.

TopFloor Limited does not charge candidates for job placement.