Social Media Manager

Job description

Company: Betway Africa

Location: Lusaka

Job Type: Full Time

Employment Type: Full Time

Application: https://myhcm.wd3.myworkdayjobs.com/Betway_Africa/job/Lusaka/Social-Media-Manager_JR13003?

Source URL: https://jobsearchzm.com/job/social-media-manager-2/

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re part of Super Group, the NYSE‑listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
Betway is one of Africa’s leading sports betting and gaming brands, operating across eight markets on the continent. In  Africa, we power one of the most engaged sports-betting communities in the country — spanning football, rugby, cricket, tennis and beyond. Our social media presence is central to how we connect with fans, celebrate sport and drive brand love in a fast-moving, competitive market
Who we’re looking for
As Social Media Manager for Betway Zambia, you will own the end-to-end social function for your market — spanning strategy, content, community, reactive marketing, sponsorship activation, and performance.
You will lead the brand’s voice across all key platforms, working closely with Creative, Sponsorship, Digital, and agency partners to build a social presence that consistently punches above its weight in one of Africa’s most dynamic markets and reporting into Headquarters in South Africa.
Why we need you
This is not a post-and-report role. This is a senior, strategic position for a social media operator who understands that social media is in 24/7 conversation — and that the brands who win are the ones who show up first, speak authentically and never miss the moment.
What you’ll be doing
Duties include, but are not limited to:
This is not a post-and-report role. This is a senior, strategic position for a social media operator who understands that social media is in 24/7 conversation — and that the brands who win are the ones who show up first, speak authentically and never miss the moment.
Lead the development and continuous refinement of Jackpot City Zambia social media strategy across Facebook, X (Twitter), Instagram, TikTok, YouTube and emerging platforms
Own the always-on content calendar — planned, seasonal and reactive — ensuring it is populated, briefed and delivered against commercial and brand objectives
Define the platform-by-platform approach: formats, frequency, tone and audience targeting tailored to each channel
Balance a proactive-to-reactive content split (50/50) to ensure the brand is both planned and spontaneous
Champion a ‘social-first’ mindset internally — educating stakeholders on the role social plays in the marketing mix
Content Creation & Production
Brief, oversee and quality-control all social content — from campaign assets to real-time reactive posts
Work with creators, agency partners and production teams to produce platform-native content: short-form video, graphics, carousels, stories, UGC and live coverage
Ensure all content is legally compliant with Zambia responsible gambling regulations and Jackpot City’s brand guidelines
Community Management & Brand Engagement
Oversee the community management function — setting standards, tone-of-voice guidelines and escalation protocols
Build genuine relationships with the Jackpot City Zambia community: players, influencers and media
Monitor sentiment, identify trending conversations and feed real-time insights back to the content and brand teams
Manage crises, complaints and sensitive topics with confidence and in line with brand policy
Identify UGC opportunities and encourage authentic player participation
Marketing Collaboration and Support
Develop social-first briefing plans for each brand activation— not repurposed ATL, but content built for the feed.
Own real-time matchday and event-day social execution, including live blogs and second-screen content.
Support Influencers Management with activating local talent agencies for relevant content creators and influencers.
Support Country Management with finding local content opportunities that fit cultural and sporting moments.
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve Business objectives.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include:
Proven track record managing social media for a major brand in Zambia — sports, media, entertainment or betting/gaming experience highly advantageous
Demonstrable experience owning a content calendar end-to-end, from planning to post-analysis
Experience managing or briefing agency partners and content creators
Prior exposure to sponsorship activation or rights-holder social content is a strong advantage
Bachelor’s degree in Marketing, Communications, or a related field
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation
Proficiency in graphic design tools and content creation
What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Betway Africa and Super Group. This includes:
We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
Be part of that Superclass feeling
At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.
Game on!
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details – therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!