Sales & Marketing officer

Job description

THELSAC EQUIPMENT AND SERVICES LIMITED

JOB DESCRIPTION: SALES AND MARKETING OFFICER

1. Job Purpose

The Sales and Marketing Officer will be responsible for driving revenue growth, expanding the company’s customer base, promoting its products and services, and identifying new business opportunities. The successful candidate will develop and implement sales and marketing strategies, build and maintain strong customer relationships, generate leads, prepare commercial proposals, and achieve agreed sales targets.

The role requires a proactive, commercially minded, and results-oriented individual with strong communication, negotiation, customer relationship management, and business development skills.

2. Key Responsibilities

A. Sales and Business Development

• Identify, pursue, and develop new business opportunities across the company’s target markets.
• Generate leads and maintain a healthy pipeline of prospective customers.
• Promote and sell the company’s services and products, including swimming pool construction, renovation and maintenance, swimming pool equipment and chemicals, building materials, landscaping, and related services.
• Identify and engage corporate clients, hotels, lodges, mines, schools, government institutions, property developers, contractors, and other potential customers.
• Prepare and present quotations, proposals, capability statements, and sales presentations.
• Follow up on quotations, tenders, leads, and outstanding customer enquiries to improve conversion rates.
• Negotiate commercial terms within approved company policies and pricing guidelines.
• Meet or exceed agreed monthly and annual sales targets.

B. Marketing and Brand Promotion

• Develop and implement marketing activities to increase brand awareness and generate sales leads.
• Promote the company’s products and services through digital platforms, social media, direct marketing, networking, and client visits.
• Support the development of marketing materials, company profiles, brochures, product information, and promotional campaigns.
• Monitor market trends, customer preferences, competitor activities, and emerging business opportunities.
• Identify suitable trade exhibitions, networking events, and industry platforms for promoting the company.

C. Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Maintain accurate customer records, sales leads, quotations, and follow-up schedules.
• Respond promptly to customer enquiries and coordinate with relevant departments to ensure timely service delivery.
• Follow up on customer satisfaction, repeat business, outstanding invoices, and potential additional sales.
• Handle customer complaints professionally and escalate technical or operational issues where necessary.

D. Tendering and Commercial Support

• Identify relevant tenders, requests for quotations, and procurement opportunities.
• Assist in preparing tender submissions, technical and commercial proposals, and supporting documentation.
• Coordinate with management and technical teams to ensure that proposals are accurate, competitive, and submitted within deadlines.
• Maintain a record of submitted tenders, quotation outcomes, contract opportunities, and unsuccessful bids.

E. Reporting and Performance Management

• Prepare weekly sales activity reports and monthly sales and marketing performance reports.
• Track leads, quotations, conversion rates, sales revenue, and customer acquisition.
• Provide management with market intelligence and recommendations for improving sales performance.
• Maintain an organised sales pipeline and regularly update management on progress against targets.

3. Qualifications and Experience

• Diploma in Marketing, Sales, Business Administration, Business Management, or a related field.
• Minimum of two (2) years’ relevant experience in sales, marketing, or business development.
• Demonstrable experience in meeting sales targets and developing customer relationships.
• Experience in construction, building materials, swimming pool products, facilities management, or related industries will be an added advantage.
• Proficiency in Microsoft Office and the use of digital marketing and communication platforms.
• A valid driver’s licence is mandatory.
• Must be willing to travel for client visits, market research, and business development activities.

4. Required Competencies

• Excellent communication, presentation, and negotiation skills.
• Strong prospecting, networking, and lead-generation abilities.
• Commercial awareness and a target-driven mindset.
• Good planning, organisation, and time-management skills.
• Ability to work independently and as part of a team.
• Professional conduct, integrity, and customer-focused service.
• Ability to prepare reports, quotations, proposals, and business correspondence.

5. Key Performance Indicators (KPIs)

Performance will be evaluated against agreed targets, including:

• Monthly sales revenue achieved against target.
• Number of new customers acquired.
• Number and value of qualified sales leads generated.
• Quotation-to-sale conversion rate.
• Number and value of successful tender and proposal submissions.
• Customer retention and repeat business.
• Timeliness and accuracy of sales reports.
• Follow-up effectiveness and contribution to the collection of outstanding customer payments.

Specific targets will be agreed with management based on the company’s business objectives and available market opportunities.

6. Reporting Structure

The Sales and Marketing Officer will report directly to the Managing Director or a designated supervisor and will work closely with the company’s operations, technical, procurement, and finance teams.

7. Working Conditions

The position involves office-based work, field sales, customer visits, market research, and occasional travel as required by the company.