Sales & Marketing Lead

Job description

Sales and Marketing Lead

Job Overview

This is a full-time, on-site role located in Kitwe for a Sales and Marketing Lead. The Sales and Marketing Lead will be responsible for driving sales, managing sales activities, developing and implementing marketing strategies, providing customer service, and delivering sales training. The role involves daily interaction with clients, managing relationships, and ensuring customer satisfaction, as well as achieving sales targets and growing the company’s market presence.

The Sales & Marketing Lead is a key client-facing role dedicated to advancing the organisation’s client engagement, marketing development, and operational alignment with strategic priorities. Acting as an essential bridge between internal capabilities and external relationships, the role is responsible for managing clients, driving marketing initiatives, and ensuring service excellence across key corporate functions.

Key Responsibilities

1. Client Relationship Management & Development

Act as a primary liaison for key clients, cultivating trusted, long-term relationships that enhance client satisfaction and retention.
Proactively identify client needs and deliver tailored solutions in collaboration with underwriting and claims.
Support the execution of client onboarding and service delivery frameworks to ensure seamless engagement and alignment with client expectations.

2. Marketing & Communications

Develop and implement strategic marketing initiatives to strengthen the Organisation’s market presence across Zambia and beyond.
Create and manage content for digital platforms, corporate collateral, campaigns, and presentations that convey the organisation’s value proposition and underwriting ambition.
Coordinate with designers, external agencies, and internal stakeholders to ensure consistent branding, message clarity, and market resonance.

3. Sales

Develop and execute business development strategies to drive revenue growth and market share.
Identify and evaluate new business opportunities, partnerships, and markets for Telecom, IP Salvience  products.
Build and maintain strong relationships with key clients.
Conduct thorough market research and competitor analysis to guide business strategy.
Lead the negotiation and closing of business deals, contracts, and supply agreements.
Monitor and analyse sales performance metrics and provide regular reporting to senior management.

Key Competencies

Client-Centric Mindset: Demonstrates an innate ability to build trust, uncover client needs, and drive tailored engagement strategies.
Marketing Acumen: Skilled in message crafting, brand positioning, and campaign delivery on a regional-market environment.
Strategic Thinking: Ability to translate client and market intelligence into actionable business opportunities.
Project Management: Highly organised with the ability to manage multiple workstreams, timelines, and deliverables under pressure.
Communication: Excellent verbal and written communication skills, including stakeholder presentations and executive reporting.
Emotional Intelligence: Strong interpersonal awareness, conflict resolution skills, and cross-cultural sensitivity.

Qualifications

Minimum of 5 years’ experience in client-facing roles within Telecom services, ICT, or professional services.
Demonstrated success in marketing execution, relationship management, or strategic business development.
Proficiency in CRM systems, Microsoft Office Suite, and design tools (e.g., PowerPoint, Canva, Adobe Suite) is an asset.