Sales Manager – Re Advertised

Job description

Lusaka, Zambia
Full-time
Company Location: Avani Victoria Falls Resort
Company Description

Refreshingly understated, contemporary and simple. Whether you want a leisurely family break or romantic escape, AVANI hotels and resorts provide the right space for relaxed and inspired comfort. Discerning service, relaxed dining and engaging recreation facilities for all guests are a given.

Job Description

The Sales Manager is responsible for maximizing hotel revenue through strategic account management, proactive sales activities, and targeted business development across assigned market segments. This role is instrumental in achieving the hotel’s sales targets and contributes directly to the overall commercial success of the property.

Key Responsibilities:

Proactively identify, qualify, and secure new business opportunities within assigned market segments (e.g., Corporate, MICE, Leisure, Travel Trade, Government).
Develop and maintain a robust pipeline of potential clients, focusing on accounts with high revenue potential.
Establish strong relationships with new and existing clients through face-to-face meetings, calls, site inspections, and client events.
Drive opportunities to upsell and cross-sell the hotel’s products and services, including rooms, meetings & events, F&B, and ancillary services.
Maintain an active portfolio of key accounts, managing them strategically to maximize production and profitability.
Continuously review account performance versus potential, identifying opportunities for improvement and presenting strategies to leadership.
Customize sales approaches based on segment-specific needs, ensuring relevance and impact in all client interactions.
Develop account development plans and action steps for underperforming or high-potential accounts.
Maintain a deep understanding of the hotel’s business strategy, brand positioning, USPs, and competitive landscape.
Monitor competitor activity, market trends, and emerging opportunities, adapting sales strategies accordingly.
Collaborate with Revenue and Marketing teams to align on pricing, promotions, and distribution strategies.

Ensure accurate and timely reporting of sales activities, account updates, pipeline status, and business results.
Utilize CRM tools, sales management software, and the hotel’s PMS effectively to track performance and support decision-making.
Maintain organized and up-to-date account records, contracts, proposals, and correspondence.
Adhere strictly to internal procedures for cost control and expenditure approvals.

Qualifications
Minimum 3–5 years of experience in hotel sales or a similar role
Proven track record of achieving and exceeding sales targets
Experience in handling [insert specific segment(s) e.g., MICE, corporate, leisure, or government] markets
Degree or diploma in Business, Hospitality, Marketing, or related field is preferred
Member of the Zambia Institute of Marketing
Additional Information

Personal  Attributes

Strong commercial awareness and results orientation
Excellent interpersonal and negotiation skills
Strategic thinking and problem-solving ability
High attention to detail and organizational skills
Proficiency in CRM and sales systems (e.g., Opera, other sales systems) and Microsoft Office Suite
Ability to work independently and as part of a collaborative team

Include 3 traceable referees on your CV with valid mobile numbers and email addresses.