Marketing & Training Coordinator

Job description

Role Description
The Marketing and Training Coordinator supports the strategic growth of Mary Begg Health Services through the execution of marketing and staff development initiatives.

The marketing function of the role involves working closely with the Commercial Manager to implement initiatives that promote the Mary Begg brand, identify growth opportunities, and support business development across targeted sectors, including mining and corporate health.

The training function of the role involves working closely with the Human Resource Manager and focuses on coordinating internal training programs aimed at upskilling staff, enhancing service delivery, and aligning employee competencies with the company’s commercial and clinical goals.

Educational Requirements and Experience

Bachelor’s degree in Human Resources, Marketing, Business Administration, or related field.
At least 3–5 years of combined experience in training coordination and marketing roles.
Experience in the healthcare sector is an added advantage.
Proven track record in planning and executing training programs and marketing campaigns.
Familiarity with training software, digital marketing platforms, and branding tools.
Must be a full Member of the Zambia Institute of Marketing and Zambia Institute of Human Resource Management.

Key Role Accountabilities Responsibilities

Marketing and Brand Development

Marketing Strategy Development:
Design and implement comprehensive marketing strategies that align with the company’s business goals. Collaborate with management to ensure strategies reflect organizational vision and market realities.
Market Research & Business Opportunity Identification:
Conduct market analysis to identify potential new business opportunities, particularly in the mining sector. Gather and analyze data to inform commercial decisions and expansion plans.
Brand Development & Management:
Lead the development and promotion of the Mary Begg brand, ensuring brand consistency across all channels and materials. Strengthen public awareness and maintain a strong, positive brand image.
Growth-Focused Marketing Initiatives:
Identify and implement marketing activities that support future growth, such as new service offerings, outreach to untapped markets, and partnerships with industry stakeholders.
Promotional Content & Campaigns:
Develop engaging promotional content (digital, print, and social media) in line with brand guidelines. Plan, coordinate, and evaluate marketing campaigns and public relations activities.
Client Relationship Development:
Establish and maintain positive relationships with key clients and stakeholders, including those in the mining sector. Actively seek referrals and new business leads through strategic networking.
Marketing Collateral Management:
Oversee the creation and distribution of marketing materials such as brochures, banners, newsletters, advertisements, and presentations.
Digital Marketing & Social Media Management:
Manage the company’s digital presence, including website updates and social media platforms. Analyze digital traffic and engagement to optimize online performance. Apply a balanced approach in planning, executing, and evaluating marketing efforts to ensure optimal reach and impact across diverse audience segments.
Marketing Program Assessment:
Track and assess the performance of marketing campaigns, providing insights and recommendations for improvement. Utilize KPIs and ROI metrics to measure impact.
Budget Preparation & Management:
Assist the Commercial Manager in preparing and monitoring the marketing budget, ensuring effective use of financial resources for maximum visibility and return.
Internal Collaboration:
Work collaboratively with clinical, operational, and HR teams to align marketing efforts with internal processes, programs, and staff development initiatives.
Stakeholder Engagement:
Engage and liaise with internal and external stakeholders including regulatory bodies, community representatives, clients, and business partners.
Event Coordination:
Plan and execute company events, trade exhibitions, product launches, and community health promotions that increase brand awareness and client engagement.

Trend Monitoring & Best Practices:
Stay informed on industry trends, emerging technologies, and competitor activities to ensure MBHS maintains a competitive edge in healthcare marketing.

Training and Development

Training Needs Analysis: Collaborate with leadership and department heads to conduct surveys and identify current and future training needs aligned with operational goals.
Curriculum and Material Development: Coordinate the development and updating of training materials and curricula that reflect strategic objectives and industry best practices.
Training Program Implementation: Design and execute training and staff development programs, including on-the-job training, workshops, and conferences.
On-boarding and Orientation: Conduct comprehensive on-boarding and induction programs for new employees to ensure smooth integration into the organization.
Customized Learning Programs: Create targeted training plans to address individual, departmental, or organizational development needs.
Trainer Coordination: Identify, mobilize, and manage internal and external trainers to deliver training initiatives.
Performance and Program Evaluation: Assess the effectiveness of training programs, including instructor performance, and make data-driven recommendations for improvement.
Wellness and Engagement: Administer employee wellness surveys and support employee engagement strategies through training and development activities.
Recruitment Support: Assist with senior-level recruitment through training assessments, evaluation tools, and on-boarding processes.
Budget Management: Develop and manage the training budget in consultation with HR and departmental managers.