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Marketing Specialist

Private Lusaka, Zambia

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Check whether this older listing is still open. It has no confirmed closing date and may no longer accept applications. Browse the latest jobs in Zambia.
Employer reference

Employer and vacancy source: Private

The original vacancy details remain available for reference. Applications are closed, so use the employer information and related searches to find active roles.

  • EmployerPrivate
  • LocationLusaka, Zambia
  • Employer websitezambiajobalerts.com
  • Listing sourceZambia Job Alerts
Job facts

Key details for this vacancy

Employer
Private
Location
Lusaka, Zambia
Posted
March 25, 2025
Job type
Full Time
Category
Marketing & Public Relations
This listing has expired. The original details remain available for reference, but applications are closed. Use the related searches for active vacancies.

Website Private

Job description

Job Title: Marketing Specialist – Real Estate

Job Summary:

We are looking for a creative and results-driven Marketing Specialist to develop and execute marketing strategies that drive brand awareness, lead generation, and sales for our real estate company. The ideal candidate will have a strong understanding of digital and traditional marketing channels, content creation, and market analysis.

Key Responsibilities:

Marketing Strategy & Execution:

Develop and implement marketing campaigns to promote real estate listings, new developments, and company services.
Create and manage multi-channel marketing plans (digital ads, social media, email, print, events, etc.).
Conduct market research to identify trends, target audiences, and competitive insights.

Digital Marketing & Social Media:

Manage company website, SEO, and paid ads (Google Ads, social media ads).
Develop and schedule engaging content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
Optimize digital marketing efforts for lead generation and conversion.

Content Creation & Branding:

Create compelling marketing materials (brochures, flyers, presentations, and email campaigns).
Write and edit property descriptions, blog posts, newsletters, and press releases.
Ensure brand consistency across all marketing channels.

Lead Generation & CRM:

Track and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, etc.).
Manage and update customer relationship management (CRM) systems.
Support sales teams with lead nurturing strategies and follow-up campaigns.

Event Planning & Community Engagement:

Organize and promote open houses, networking events, and property showcases.
Develop relationships with local businesses, media, and influencers for partnerships.
Engage with clients and prospects through email marketing and follow-ups etc.

Qualifications & Skills:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
2+ years of experience in real estate marketing or a similar role.
Zambia Institute of Real Estate Agency license
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Experience with real estate platforms (Zillow, Realtor.com, MLS, etc.).
Knowledge of video marketing and real estate photography.
Understanding of local real estate laws and market trends.

Please address your application to the Director of Human Resources and email your application along with your CV and other relevant documents to: memmanagementconsultancy@gmail.com.

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