Job description

JOB DESCRIPTION

Position: Marketing Personnel

Department: Marketing & Business Development

Company: Bienvenue Private Security Ltd

Location: Lusaka, Zambia (with travel as required)

Reports To: Business Development Manager / Managing Director

Job Summary

Bienvenue Private Security Ltd is looking for a creative, proactive, and results-oriented Marketing Personnel to develop and implement marketing strategies that increase the company’s brand visibility, generate qualified leads, and support business growth. The successful candidate will be responsible for promoting the company’s security services through both digital and traditional marketing channels while maintaining a strong and professional corporate image.

Key Responsibilities

• Develop and implement annual and monthly marketing plans aligned with the company’s strategic objectives.
• Promote Bienvenue Private Security Ltd’s security services through digital, print, radio, television, and outdoor advertising platforms.
• Manage the company’s social media accounts and regularly create engaging content to increase brand awareness and customer engagement.
• Maintain and update the company website and online business profiles with relevant and accurate information.
• Design and coordinate marketing campaigns, promotional activities, and awareness programs.
• Produce marketing materials including brochures, flyers, banners, company profiles, presentations, newsletters, and promotional merchandise.
• Conduct market research to identify customer needs, industry trends, competitor activities, and new market opportunities.
• Generate qualified sales leads and work closely with the Sales and Business Development teams to convert prospects into clients.
• Coordinate the company’s participation in exhibitions, trade fairs, networking events, and corporate functions.
• Build and maintain relationships with media houses, advertising agencies, and strategic partners.
• Prepare press releases, public relations materials, and corporate communications when required.
• Monitor and evaluate the effectiveness of marketing campaigns using key performance indicators.
• Prepare weekly and monthly marketing performance reports for management.
• Ensure that all marketing materials comply with the company’s branding guidelines.
• Assist in organizing corporate social responsibility (CSR) initiatives and community engagement activities.
• Promote a positive image of Bienvenue Private Security Ltd and uphold the company’s values and professional standards.

Key Performance Indicators (KPIs)

• Growth in brand awareness and market visibility.
• Number of qualified marketing leads generated.
• Growth in social media followers and engagement.
• Website traffic and online inquiries.
• Marketing campaign return on investment (ROI).
• Number of successful promotional events conducted.
• Quality and consistency of marketing content.
• Contribution of marketing efforts to revenue growth.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Public Relations, Communications, Business Administration, Digital Marketing, or a related field.
• Professional certifications in Digital Marketing, Social Media Marketing, Graphic Design, or Branding will be an added advantage.

Experience

• Minimum of 2 years’ experience in marketing, communications, or brand management.
• Experience in the security, insurance, facilities management, or service industry is an added advantage.
• Demonstrated experience managing digital marketing campaigns and social media platforms.

Skills and Competencies

• Strong marketing strategy and campaign planning skills.
• Excellent written and verbal communication skills.
• Content creation and copywriting skills.
• Social media management and digital marketing expertise.
• Graphic design skills using tools such as Canva, Adobe Photoshop, or similar software will be an added advantage.
• Photography and basic video editing skills are desirable.
• Strong analytical and market research abilities.
• Excellent presentation and interpersonal skills.
• Computer proficiency in Microsoft Office applications.
• Ability to manage multiple projects and meet deadlines.
• Strong organizational and time management skills.

Personal Attributes

• Creative and innovative thinker.
• Self-motivated and results-driven.
• Professional, ethical, and trustworthy.
• Excellent attention to detail.
• Strong teamwork and collaboration skills.
• Adaptable and willing to learn.
• Customer-focused with a positive attitude.

Working Conditions

• Office-based with frequent travel for marketing activities, client visits, and events.
• Occasional work outside normal business hours to support campaigns, exhibitions, or corporate functions.
• Interaction with clients, partners, media representatives, and members of the public.

Performance Expectations

The Marketing Personnel shall:

• Increase the visibility and reputation of Bienvenue Private Security Ltd.
• Generate quality marketing leads that contribute to business growth.
• Maintain a consistent and professional corporate brand across all communication channels.
• Deliver measurable marketing results aligned with the company’s objectives.
• Work collaboratively with the Sales and Operations teams to support client acquisition and retention.

Remuneration

The successful candidate will receive:

• Competitive basic salary.
• Performance-based incentives.
• Transport and communication support (where applicable).
• Training and professional development opportunities.
• Career growth within Bienvenue Private Security Ltd.

Equal Opportunity Statement

Bienvenue Private Security Ltd is an equal opportunity employer committed to recruiting qualified individuals based on merit, competence, professionalism, and integrity. All qualified applicants are encouraged to apply regardless of gender, ethnicity, religion, or disability.