Marketing Manager

Job description

Kawambwa Tea Industries Limited (KTIL) is the country’s major tea producer, located in Kawambwa District of Luapula Province, Zambia. The Company grows, processes, and packages tea for sale. KTIL started as a Government tea-growing pilot project in 1969, became a State-Owned Company in 1975, was privatized in 1996, and was reacquired by the Government of the Republic of Zambia in 2015. The Company operated under Zambia Forestry and Forest Industries Corporation (ZAFFICO) Tea Company Limited until 2019, when it was incorporated under the Industrial Development Corporation Limited (IDC).

As part of its growth strategy, the Company is looking to fill the following position:

MARKETING MANAGER

The Marketing Manager is responsible for the development and execution of effective marketing strategies to enhance brand visibility, drive product demand, and increase market share both locally and internationally. Key duties include market research, campaign management, digital marketing, and collaboration with the sales team. The role also involves stakeholder engagement and regular reporting on marketing performance. This role reports to the General Manager.

Key Roles and Responsibilities:

Develop and implement marketing strategies to boost sales and brand visibility.
Conduct market research to identify trends and consumer preferences.
Drive brand development, ensuring consistent messaging and packaging.
Manage digital marketing efforts, optimizing social media and SEO.
Lead integrated marketing campaigns across various platforms.
Organize events and product launches to enhance brand exposure.
Collaborate with sales teams to align marketing efforts and drive sales.
Build partnerships with retailers, influencers, and media for brand growth.
Monitor marketing performance and ensure cost-effective budget use.
Provide performance reports and support business growth initiatives.

Minimum Qualifications & Experience

Grade 12 Certificate with five (5) O Levels.
Degree in Marketing, Business Administration, or a relevant field.
Professional membership with the Zambia Institute of Marketing (ZIM).
Minimum eight (8) years of work experience in a management position.

Application Process:

Qualified candidates who are eager to contribute to the success of Kawambwa Tea Industries Limited and are willing to be based in Kawambwa District, Luapula Province, should submit the following documents:

Application letter addressed to the General Manager.
Updated Curriculum Vitae (CV) with three (3) traceable referees.
Proof of membership to a relevant professional body.
Copy of National Registration Card (NRC).
Take note that if you are successful, verified qualifications from Zambia Qualifications Authority (ZQA) will be required before the job offer.

All applications are online. Go to www.idc.co.zm/careers/job-vacancies/

The deadline for receiving applications shall be 24th May 2025.