Marketing Manager

Job description

Role Purpose

The Marketing Manager is responsible for building and protecting the Shayna Deyne Group

brand across both Curtain Factory and Deyne Interiors — driving lead generation, client

acquisition, and brand positioning through strategic campaigns, content, and digital marketing

execution.

Supervises / Manages

Content / Media Officer

Key Responsibilities & Duties

Marketing Strategy & Planning

• Develop and execute the group’s annual marketing plan

• Define marketing objectives, channels, and budget allocation for both companies

• Monitor market trends and competitor activity and adjust strategies accordingly

• Present marketing plans and performance reviews to the CEO quarterly

Lead Generation & Campaigns

• Plan and execute campaigns to generate qualified leads for both businesses

• Manage digital advertising (Meta, Google, and other platforms)

• Coordinate promotional events, seasonal campaigns, and product launches

• Track lead sources and optimise for best-performing channels

Brand Management

• Ensure all marketing materials, posts, and communications are on-brand

• Maintain visual consistency across both companies

• Oversee showroom presentation and branded touchpoints

• Protect the company’s reputation across all public-facing channels

Digital & Content Oversight

• Oversee the Content / Media Officer’s output

• Approve all content before publishing

• Manage the company website content and ensure it is current

• Monitor social media performance and direct the content strategy

Reporting

• Track marketing KPIs monthly and report to CEO

• Measure cost-per-lead and campaign ROI

• Maintain a marketing activity log and budget tracker

KEY PERFORMANCE INDICATORS (KPIs)

• Number of qualified leads generated per month — by company and channel

• Cost per lead — optimised month-on-month

• Social media follower growth and engagement rate

• Campaign ROI — revenue attributable to marketing activity

• Brand consistency score — no off-brand content published

• Monthly marketing report submitted to CEO by the 5th of each month

• Website traffic growth month-on-month

Role Requirements

Minimum Qualifications & Education

• Diploma or Degree in Marketing, Communications, or Business

Experience Required

• Minimum 3 years in a marketing management or senior marketing role

• Proven track record in digital marketing — Meta Ads and Google Ads

• Experience managing a content calendar and brand guidelines

• Experience in retail, interior design, or lifestyle brands advantageous

Skills & Competencies

• Digital marketing execution — social media, paid ads, email marketing

• Strong written communication and copywriting ability

• Data analysis — interpreting campaign analytics and reporting

• Budget management and ROI tracking

• Proficient in Canva, Meta Business Suite, and Google Analytics

Personal Attributes

• Creative — generates fresh ideas consistently

• Commercial — understands that marketing must drive revenue

• Organised — manages multiple campaigns simultaneously

• Brand-obsessed — takes personal pride in how the company presents.

Kindly send your CV and other Credentials through email to recruitment@curtainfactoryzm.com

Please note that: No phone calls and hardcopy applications will be accepted.