Marketing and Communications Officer – Microfinance Institution

Job description

JobwebZambia, operating from Ghana, has long copied and mirrored job listings from Gozambiajobs. As this practice has become harder to maintain, the same behavior is now being directed at our site.

The repeated appearance of identical job posts raises a simple question: what value does Jobweb actually provide? Copying from GoZambiaJobs in the morning and JobSearchZM in the afternoon is not curation — it’s exploitation.

Description:

Job Purpose

The Marketing and Communications Officer will be responsible of enhancing the Company’s brand, driving customer engagement, and supporting growth through market research, promotional campaigns, excellent customer experience, and digital marketing efforts direct oversight of social media platforms and the company website.Employment Resources

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Summary of Key Responsibilities:

Take the lead in establishing a marketing and communication plan
Create a strong, collaborative partnership with Sales Teams, Business Development and other functions in branches and Head Office to deliver on targets.
Identify target markets and segments, and devise marketing campaigns to reach and engage with them effectively.
Maintaining business relationships with our merchant partners
Regularly developing communication materials
Monitoring and managing the marketing needs of our branches
Performing market research and client satisfaction surveys, and analyzing  the data
Contribute to the definition of new products
Staff training on Marketing,  Sales and Customer satisfaction
Organizing promotional  and CSR events, and communicating about them
Maintain and enhance companys brand image through consistent messaging, visual identity, and brand positioning. Protect the company’s brand identity, ensuring consistency across all communication channels and materials.
Ensure brand guidelines are adhered to across all marketing and communication materials.
Develop and implement communication plans to effectively engage with the public, media, stakeholders, and customers.
Handle media relations, including press releases, media inquiries, and interviews, to maintain a positive public image.
Identify opportunities for positive publicity and media coverage, such as awards, events, and partnerships
Plan, implement, and evaluate marketing campaigns across various channels, including digital media, print, events, and community outreach programs.
Monitor campaign performance metrics and adjust strategies as needed to optimize results and Return On Investment
Maintaining and updating the company’s website and social media pages
Answering queries of our clients on social media
Manage the website, including content updates, design enhancements, functionality improvements, and SEO optimization.

Required Skills and Competencies 

Excellent written and oral communication skills
Accurate, detail oriented hands-on person
Stress resistant, results oriented and able to respect deadlines
Good people skills
Strong photoshop skills
Sound negotiating skills
Excellent Engagement skills
Sound Creative skills
Self-driven
Excellent Problem-Solving Skills
Excellent Planning and Organization skills
Primary Areas of Accountability:

Qualifications and Experience

Full Grade Twelve Certificate
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
A professional qualification in Digital Marketing will be a plus
Must have a minimum of 4-5 years experience in marketing and communications in the banking and financial services sector
Must have Proven experience in digital marketing, communications, public relations, and customer service, preferably in the banking or financial services sector
Graphic design skills and ability to use graphic design software are a big plus
Must have proficiency in digital marketing tools, social media platforms, website management, and analytics.
Proven understanding of customer service principles and best practices.
Analytical mindset with the ability to interpret data and derive actionable insights.
Must have a valid driving license
Must be a member of ZIM

QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITION

If you meet the hiring requirements for the position, please email your CV in Ms Word and Cover Letter clearly stating your salary expectations to: jobs@bemconsult.com & Cc bemconsult8@gmail.com   

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 working days of the closing date of the advert, please consider your application unsuccessful. 

DO NOT SEND CERTIFICATES AT THIS STAGE