Lead – Trade Marketing

Job description

Job Description
Why Airtel Africa?
At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.
Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

Responsibilities
Defining and executing channel-specific trade marketing strategies aligned to regional business priorities and overall brand objectives.
Developing and implementing effective trade promotion plans that drive visibility, traffic, and sales performance at point of sale.
Leveraging shopper and channel insights to continuously refine trade strategies, improve in-store experiences, and drive actions that support business growth objectives.
Managing the development and deployment of trade marketing assets across digital and physical Point of Sale (POS), offline marketing, and sales collateral to support sales teams and channel partners effectively.
Defining and driving the overall events and sponsorships strategy in line with Airtel’s business objectives, brand priorities, and regional growth plans.
Providing clear strategic guidelines, governance, frameworks, and decision criteria to regions and zones to guide event and sponsorship selection, prioritisation, and execution.
Leading end-to-end planning and execution of approved events, delivering integrated 360o experiences.
Planning and managing tactical and ad-hoc events initiated at Head Office.
Completing post-event evaluations and reports with clear recommendations and sign-off.
Managing agency, partner, and internal stakeholder delivery to ensure activation on time and in full.
Evaluating sponsorship performance, documenting ROI, and securing management sign-off
Supporting Go To Market (GTM) activities for new sites in line with established site roll out communications, coordinating with sales and networks teams.
Project-management of all core region launch activations ensuring effective merchandising POS execution, and experiential delivery
Coordinating with zonal teams to ensure timely and effective execution of approved local programmes.

Qualifications
Degree in Marketing, Economics, Business Administration or related commercial fields.
Master’s in business administration preferred as an additional qualification.
Project Management qualification will be an added advantage.
Minimum of 5 years working experience in Brand/Trade Marketing with key achievements in event activation/execution.
Brand Management & Media experience.
Local market knowledge and experience will be a key requirement.
Project Management acumen.