Graphics and Content Lead

Job description

FirstStringHR Consulting is seeking a highly creative, professional, and self-driven Graphics and Content Lead to support one of our esteemed clients in the logistics sector. The ideal candidate will take ownership of the company’s visual identity and messaging across all platforms. This role requires a sharp eye for design, strong content creation skills, and the ability to communicate complex services in a clear, engaging way. The right candidate will thrive in a fast-paced environment and play a key role in shaping the brand’s public presence.

Role Overview

The Graphics and Content Lead is responsible for driving the visual and written communication strategy of the logistics company. This role blends creative design execution with strategic content development to support marketing campaigns, digital channels, internal communications, and client-facing materials.

The ideal candidate will translate complex logistics solutions into engaging, brand-aligned content that resonates with both B2B and B2C audiences.

Key Responsibilities

Oversee the creation of all visual assets including social media graphics, marketing collateral, presentations, and internal branding.
Design infographics and visual explainers for logistics processes, service offerings, and supply chain solutions.
Ensure consistent application of the company’s brand guidelines across all platforms and materials.
Manage design timelines and collaborate with external vendors or freelancers as needed.
Lead content planning and creation for blogs, newsletters, white papers, and website copy.
Write and edit content that simplifies and promotes logistics solutions, tailored for both technical and non-technical audiences.
Develop content calendars and campaign plans in collaboration with sales and marketing teams.
Lead the content creation and visual storytelling for platforms such as LinkedIn, Instagram, and Facebook.
Create high-converting visuals and copy for paid advertising and lead generation campaigns.
Analyze engagement metrics and optimize content based on performance.
Produce and oversee short-form video content including corporate promos, testimonials, and warehouse walkthroughs.
Supervise visual documentation of events, operations, and milestones through photography and videography.

Qualifications, Skills & Competences

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related fields.
4 years of experience in content creation, graphic design, or brand marketing—preferably in a B2B or industrial sector.
Strong portfolio demonstrating creative work across multiple channels.
Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects
Canva or Figma for rapid prototyping and collaborative design
Strong command of written English and storytelling for business/technical audiences.
Experience with blog writing, SEO basics, and content marketing
Familiarity with LinkedIn, Facebook, Instagram (organic + paid)
Basic understanding of social media analytics and content performance tracking.
Video editing tools (e.g., Premiere Pro, CapCut).
Photography and basic photo editing.
Email marketing platforms (e.g., Mailchimp, Brevo)

Application Mode
? Deadline: May 29, 2025, 12:00hrs Zambian Time
? Apply via this link: https://docs.google.com/forms/d/e/1FAIpQLSdwQtVAUTpJadcoPjGlflSviUyrtL3S-h6hqU77iQeykH-4hQ/viewform?usp=header

Only shortlisted candidates will be contacted.