General Manager – Trade Operations

Website Top Image Africa

Top Image Africa is a leading trade development and brand activation agency specialising in creating impactful BTL marketing solutions across Africa. With a strong focus on driving market growth and customer engagement, Top Image Africa partners with top-tier brands like MTN to deliver innovative campaigns that enhance brand visibility and business outcomes. Through its regional expertise and on-the-ground teams, the agency ensures seamless execution of trade development projects that align with client objectives.

DESCRIPTION:

Reporting directly to the Managing Director, this role would require you to oversee the strategic direction and performance of all trade operations.

LOCATION: ALL APPLICANTS MUST BE BASED IN LUSAKA

KEY RESPONSIBILITIES:

– Lead the trade operations/execution department – people, processes, documentation, systems and interface with relevant internal and external stakeholders.

– Manage all regional sales team across the country in order to achieve targets on MTN Agents Merchants andcustomer acquisition

– Develop and implement TIA strategies and policies to drive business growth and optimize operations.

– Oversee day to day trade operations and activations to ensure staff productivity and business profitability.

– Identify and mitigate potential risks, developing contingency plans to minimize impact.

– Lead and mentor staff, providing guidance and support to ensure high performance.

– Oversee all MTN projects from inception to completion, ensuring timely delivery and budget adherence.

– Analyze performance metrics, identifying areas for improvement and implementing corrective actions.

– Provide clear direction, develop capabilities and mentorship through coaching and training.

– Develop and implement strategies for effective acquisition and management of Agents, Merchants and customers.

– Regular field trade visitation to ensure implementation of strategies and adherence to best practices.

QUALIFICATIONS:

– Master’s / Bachelor’s degree in Economics, Banking and Finance / Business Administration, or any related field.

– 5 years of experience in FMCG operations or related roles, with at least 3 years in a leadership position.

– Excellent leadership and communication skills.
Proven project management and budgeting skills.

– Ability to analyze complex data and make informed decisions.

– Strong problem-solving and crisis management skills.

DEADLINE: 31st August 2025

To apply, email your CV and cover letter to hr.zambia@topimageafrica.com by the 31st August 2025.

To apply for this job email your details to hr.zambia@topimageafrica.com