Field Marketing Specialist

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Field Marketing Specialist

Role purpose:

Responsible for the design and execution of master and tactical marketing plans for seed and paid media, including campaign management, marketing programs, product marketing communication and promotional activities.

Key responsibilities and tasks:

Implement and execute on customer (farmer and channel) focused marketing campaigns linked to GtM strategies to achieve business targets of the customer facing squads.
Core responsibilities in development and implementation of marketing campaigns
Develop core messaging for products, USP and value proposition aligned to MD and GtM Manager
Identify new and innovative (disruptive) ways and concepts to increase brand awareness, product usage and market share.
Track effectiveness of campaign /communication and implement action basis learning.
Plan and support the execution of promotional and trade events.
Build collaborative working relationships with key internal and external partners (suppliers and agencies) to ensure efficient and cost-effective supply and service delivery of marketing material and services in line with guidelines and strategy.
Implement a process to track key competitors marketing and campaign approaches and activities.
Collaborate with business intelligence and customer insight team to develop in depth market and customer understanding to ensure marketing campaigns are customer focused.
Optimize approved budget, ensure efficient spend on external resources, services, tools, and media.
Manage and track monthly the annual advertising, promotional and demand generation budget for EA

Key Working Relations:

Customer Facing Unit Lead
Go To Market SAC
Agronomy Excellence
Customer Facing Squad
Customer Agronomists
Demo Attendants
Unit Support Squads
External stakeholders: farmers /channel & business partners/NGO’s
Country lead

Experience, Skills, and Qualifications:

Bachelor’s degree in agriculture, marketing, brand management, business administration or related fields.
Minimum 5 years’ experience in marketing or sales – preferably in smallholder markets in Africa
Experience in tactical and strategic marketing, including digital marketing
Sound corporate business acumen including strong relationship development skills .
Ability to work with multiple cross functional teams in the implementation of successful strategic business plans aligned to customer needs within the smallholder market
Highly motivated, creative, dynamic and well organized
Excellent communication and presentation skills.
Fluent in English, oral and written, is required
Ability to prioritize multiple tasks with associated deadlines for deliverable results.
Proven ability to influence effectively in a matrix organization and works well in teams.
Ability to drive change in complex and stable organization without disrupting mutual aligned business processes to reach business targets

As part of our commitment to inclusion, we want to ensure persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact us at nicole.gien.ext@bayer.com

Location:

Zambia : Zambia : Zambia

Division:

Crop Science

Reference Code:

891274

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status and pregnancy. We are committed to treating all applicants fairly and avoiding discrimination.