Digital Engagement & Campaign Coordinator

Job description

About Emerging Cooking Solutions (ECS)

Emerging Cooking Solutions (ECS) is a clean energy company committed to transforming lives through affordable clean cooking solutions. We are building a thriving ecosystem that promotes innovation, teamwork, and accountability while delivering sustainable energy products that create meaningful impact.

Job Summary

We are seeking a data-driven and creative Digital Engagement & Campaign Coordinator to lead the planning, execution, and optimization of digital marketing campaigns across various platforms. The role plays a vital part in customer engagement, lead generation, content production, and insight reporting. This position will support ECS’s mission by ensuring digital campaigns are aligned with our clean energy goals and customer-centric approach.

Key Responsibilities

Develop, implement, and manage digital and social media campaigns across platforms (Facebook, Instagram, X/Twitter, LinkedIn, WhatsApp, etc.).
Create compelling content (visuals, captions, videos) aligned with ECS brand voice and campaign objectives.
Coordinate with design, sales, and customer engagement teams to align campaigns with promotional activities and sales targets.
Monitor campaign performance using social media analytics and CRM tools; generate weekly reports with actionable insights.
Manage paid social media advertising and retargeting campaigns to increase qualified lead generation.
Run A/B tests on messaging, creatives, and formats to improve performance and cost-effectiveness.
Respond promptly to customer inquiries on social platforms to support client acquisition and retention.
Stay up to date with platform changes, digital trends, and competitor campaigns to ensure ECS maintains a cutting-edge presence.
Support field engagement through development of short-form educational videos and digital assets, including stove usage tips, fuel savings messaging, and customer success stories.
Collaborate with operations and customer service teams to gather FAQs and design instructional visuals for use in training, onboarding, and aftersales support.

Key Performance Indicators (KPIs)

Lead Generation:

Number of qualified leads generated per campaign.
Cost per lead (CPL).
Conversion rate from lead to customer.

Engagement Metrics:

Engagement rate (likes, shares, comments per post).
Response rate and average response time to client inquiries.
Growth in followers and reach/impressions.

Content & Campaign Performance:

Top-performing content types and frequency.
Video views and watch time.
Click-through rates (CTR) on outbound links.

ROI & Insight Delivery:

Return on ad spend (ROAS).
Quality and timeliness of monthly insight reports.
Number of strategic recommendations implemented based on data analysis.

Requirements

Essential:

Bachelor’s degree in Marketing, Communications, Media, or a related field.
2–3 years of experience in digital marketing and managing social media campaigns.
Demonstrated success in generating leads and conversions through digital platforms.
Proficiency in tools such as Meta Business Suite, Google Analytics, HubSpot (or similar CRM),Canvaand/orAdobeCreativeSuite.
Strong content creation and copywriting skills.
Strong data literacy with ability to turn insights into action.

Preferred:

Experience in the clean energy, fintech, or e-commerce sectors.
Familiarity with A/B testing, performance marketing strategies, and local audience segmentation.
Working knowledge of local languages and cultural contexts relevant to ECS target audiences.

Working at ECS

The successful candidate will embody ECS’s core values:

People: Respecting, empowering, and listening to those we serve and work with.
Accountability: Taking ownership and delivering on commitments.
Teamwork: Collaborating for greater impact across departments and countries.

Terms of Employment

Type: Full-time, 12-month contract (renewable based on performance and funding).
Probation Period: 3 months.
Salary: Competitive and in line with ECS’s compensation framework and salary scale.

How to Apply

Please submit your CV and a brief cover letter outlining your interest and suitability for the role to digitalcoordinator@supamoto.global with the subject line: Digital Engagement & Campaign Coordinator – [Your Name]