Brand and Marketing Manager

Description:

Job Purpose

The Brand and Marketing Manager will ensure the efficient execution of business plans in order to meet future brand expectations and targets for the Company.  Work with the Commercial team in the development of short-term tactical Sales and Brand Management marketing plans. Ensure brand integrity by guiding efforts across multiple channels and functions. Oversee the development and execution of offline/traditional, digital, and paid social advertising programs for the group.Applicant tracking system

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Summary of Key Responsibilities:

Oversee the management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social
Work with the COO to develop and implement brand strategies aligned with the business’s overall goals.
Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
Input into the brand portfolio development and partner with the Global marketing Team
Evaluate & propose Marketing mix and evaluate media channels
Evaluate Brand performance, gather and interpret data & propose activities to rectify poor performance, and spot opportunities / gaps in the market.
Conduct research and analysis to maintain an in-depth understanding of the market, competitors, and consumer trends.
Manage the development and execution of marketing campaigns to bolster brand awareness and loyalty.
Oversee the production of advertisements, promotional materials, and marketing campaigns.
Collaborate with different departments, including product development, marketing, sales, and customer service to ensure a cohesive and effective market presence.
Analyze sales data and market trends to make informed strategic decisions.
Manage budgets, ensuring all branding activities are within allocated financial plans.
Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
Monitor and report on brand performance and adjust strategies as necessary.
Work closely with external agencies including advertising and research firms to enhance the brand’s marketing efforts.
Maintaining consistent brand messaging throughout all platforms, aligning with the company’s standards and regulatory requirements.
Executing marketing initiatives in conjunction with sales objectives and campaigns.
Coordinating market launches of new products or services along with planned marketing strategies.
Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and developing plans based on these insights.
Handling the brand’s public relations and overseeing the communication on platforms including social media.

Required Skills and Competencies: 

Excellent communication skills
Excellent negotiating skills
Good organizational skills
Strong leadership skills
Open minded
Advanced analytical skills
Problem-solving skills.
Strong stakeholder management skills.
Primary Areas of Accountability:

Qualifications and Experience

Degree in Marketing or any other Business related discipline
Must have a minimum of 6+ years’ experience in Marketing and Branding with at least 2 years’ management experience in a commercial business setting
Strong understanding of marketing strategies, media channels, and branding.
Good analytical and financial skills for share analyses and business case development.
Experience in managing multiple brands will be a plus
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups, and/or boards of directors.
Full Member of the Zambia Institute of Marketing (ZIM)

QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITION

If you meet the minimum hiring requirements for the above position, please email your CV and Cover letter clearly stating your salary expectations to: jobs@bemconsult.com and Copy-in bemconsult8@gmail.com 

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 days of the closing date of the advert, please consider your application unsuccessful.