Assistant Key Accounts Manager – Marketing Agency (Brand Promotion)

KEY RESPONSIBILITIES

Brand Ambassador Management

Assist with profiling and recruiting and training of brand ambassadors.
Monitor consistent wearing of the correct brand uniform to maintain a professional BRAND appearance.
Conduct surprise field visits to ensure brand ambassadors are approaching clients effectively and communicating the brand message clearly and eloquently.

Sales Uplift and Activation

Manage activation stations to ensure they are clean, presentable, and aligned with brand standards.

Client Communication and Reporting

Compile and present reports summarizing daily and weekly campaign progress and results to the client.

Giveaways and Product Management

Help managing giveaways logistics and always ensure that each team always have sufficient supply.
Monitor redemption of giveaways in line with the mechanic of the campaign strategy.Ensure that the redemption register is always maintained and has accurate records.

Market Research and Insights

Gather and analyze consumer behaviour and market insights during the campaign and include valuable insights in the weekly client reports.

Cost Management

Assist in tracking expenses and ensure cost-effectiveness throughout the project.

Logistics and Activation Elements

Coordinate logistics to ensure timely delivery of giveaways to prevent shortages during the campaign.
Coordinate the delivery of campaign elements to ensure they reach activation sites timely.