Social Media Consultant

ABOUT IMPULS AFRICA

Impuls Africa is a Zambian-registered company that specializes in delivering agricultural consultancy and extension services in the SADC region. Owned by a cooperative of over 100 farmers and a seasoned agri-entrepreneur in Zambia, the Impuls team brings more than 75 years of combined expertise in agriculture and livestock services. Impuls has a strong track record of successfully developing and implementing large-scale projects in agriculture, livestock, agroforestry, apiculture, and horticulture value chains. These projects have been funded by leading development partners such as UKAID, USAID, UNDP, the EU, SIDA, Irish Aid, and the Czech Development Agency. We specialize in providing services to both donors and the private sector, offering everything from one-off consulting assignments to long-term project implementation and management. Our primary focus is on agricultural consulting, in which we excel at delivering a diverse range of short- and long-term assignments.

ASSIGNMENT

Impuls Africa is seeking to engage a Social Media Consultant to develop and implement its social media marketing strategy; including its subsidiary projects. As a growing organization which works with numerous partners and stakeholders to drive social change and improve livelihoods, Impuls Africa would like to broadly share its impact and successes. This also gives an opportunity for our partners to showcase their work. Increasing Impuls brand awareness will increase its visibility.

OBJECTIVES OF CONSULTANCY

Reporting to the General Manager, the Social Media Consultant will be in charge of the following:

Enhance Impuls Africa’s brand visibility and engagement on social media various social media platforms including LinkedIn, Threads, Facebook, Instagram, TikTok, etc.
Develop and implement effective social media strategies.
Create compelling content that resonates with our audience.
Increase followers, engagement and traffic to our website and platforms.

Location: Virtual

SCOPE OF WORK

Social Media Management

Manage Impuls Africa’s social media accounts, including Facebook and LinkedIn
In collaboration with Impuls Africa management develop and implement social media strategies aligned company’s goals
Monitor, respond to and engage with followers in a timely manner

Content Creation and Management

Schedule, generate, edit, and publish engaging content (texts, photos, videos and news on current projects)
Develop creative and visually appealing content that reflects the company’s voice
Attend meeting and trainings to take high-quality photographs and videos for social media use.
Develop and maintain a repository of images and media assets.
Develop and manage a content calendar to ensure regular and relevant content.

Search Engine Optimization (SOE) and Reporting

Implement SOE strategies to increase reach and engagement
Analyze SOE data to make informed decisions about content
Monitor social media metrics and provide regular reports on performance weekly and month.
Use insights to adjust strategies and improve results
Stay updated on trends, best practices and new tools

DELIVERABLES

Development of social media strateg
Development and submission of social media posts on various platforms
Monthly report on social media engagement and trends

DURATION

6 months with possibility of extension

Qualifications and skills

Bachelor’s degree in Marketing, Communications, Digital Marketing or related field
Minimum of 3 years of experience in social media management
Proven track record of growing and managing social media accounts
Proficiency in social media platforms, photo and video editing software
Strong understanding of SOE and content management systems
Photography and videography skills
Creative mindset with a good eye for design and aesthetics
Ability to work independently and as part of team
Strong organizational skills and attention to detail

SUBMISSION REQUIREMENTS

Consultants should submit a technical and financial proposal
Consultants should submit a sample of their work including links to social media assignments submitted
Deadline for submission: 30th May 2025
Applicants should submit their proposals to recruitment@impuls.africa

For any questions and clarifications please email gm@impuls.africa