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Digital Marketing Specialist

Intrepid Research and Media Lusaka, Zambia

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Check whether this older listing is still open. It has no confirmed closing date and may no longer accept applications. Browse the latest jobs in Zambia.
Employer reference

Employer and vacancy source: Intrepid Research and Media

The original vacancy details remain available for reference. Applications are closed, so use the employer information and related searches to find active roles.

  • EmployerIntrepid Research and Media
  • LocationLusaka, Zambia
  • Employer websitewww.intrepid.co.zm
  • Listing sourceZambia Job Alerts
Job facts

Key details for this vacancy

Employer
Intrepid Research and Media
Location
Lusaka, Zambia
Posted
February 28, 2025
Job type
Full Time
Category
IT & Telecoms, Marketing & Public Relations
This listing has expired. The original details remain available for reference, but applications are closed. Use the related searches for active vacancies.

Website Intrepid Research and Media

Job description

JOB SUMMARY
We are seeking a highly skilled Digital Marketing Specialist. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement across various digital channels.

JOB RESPONSIBILITIES

Develop and execute digital marketing campaigns across social media, email, search engines, and other digital platforms.
Conduct market research and analyze campaign results to optimize marketing strategies.
Manage and optimize company social media accounts.
Create engaging content (written, visual, and video) for digital marketing campaigns.
Collaborate with cross-functional teams (sales, product, creative) to align marketing strategies.
Stay up-to-date with industry trends and emerging technologies.
Manage and track campaign budgets and ROI.
Develop A/B testing strategies to improve campaign performance.
Provide regular campaign performance reports and insights.
Develop and maintain a comprehensive digital marketing dashboard.
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify and capitalize on new digital marketing opportunities.
Provide regular campaign performance reports and insights.
Develop and maintain a comprehensive digital marketing dashboard.
Monitor competitor activities and industry developments to stay ahead of trends.

QUALIFICATIONS

EDUCATION AND EXPERIENCE

Bachelor’s degree in marketing, communications, or related field.
2+ years of experience in digital marketing.
Proven track record of successful digital marketing campaigns.
Strong understanding of digital marketing channels (paid social, email, search, etc.).
Familiarity with SEO best practices and tools.
Certification in digital marketing
Understanding of data privacy regulations and compliance.
Knowledge of HTML/CSS and content management systems (e.g., WordPress).

SKILLS & COMPETENCIES

Excellent content creation and copywriting skills.
Experience with marketing automation platforms and analytics tools.
Strong analytical and problem-solving skills.
Ability to work in a fast-paced environment and prioritize multiple tasks.
Proficiency in meta business manager, analytics tools, ad words, and other relevant marketing tools.
Experience with influencer marketing and partnerships.

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