Request for Proposals – Re-branding of existing brand and the creation of sub-brands (Updated)

Job description

1. SUBMISSION OF PROPOSALS

Candidates should response to this invitation by submitting:

A proposed budget which details costs per activities using Appendix 1;
The supplier information and declaration form using Appendix 2;
The professional references and proposed methodology form using Appendix 3 (the supplier can provide additional references and/or attach samples).

Address to which they must be sent to: procurementzm@zm.bbcmediaaction.org

The contract title (Ishiwi Rebranding) must be clearly indicated on the email subject line.

Failure to submit a proposal containing all the required information and documentation within the deadline specified may lead to the rejection of the proposal.

2. INTRODUCTION

BBC Media Action (BBC MA) Zambia has, for 10 years, maintained a strong following for its youth-focused and governance-oriented Ishiwi programme. Ishiwi is a platform that produces content aimed at young people, helping them better understand and engage with democratic processes. This includes active participation in community decision-making, involvement in committees supporting development projects, voting, participating in elections, debates, and holding their elected representatives accountable. Since its launch in 2015, Ishiwi has not updated its visual identity. Despite its success, Ishiwi needs to remain relevant to today’s young Zambians and appeal to a diverse audience from all walks of life and from both rural and urban areas.

Ishiwi’s social media content:

Ishiwi primarily provides factual and informative content to its young audience around governance issues. Some examples of this content include:

The role of MPs and other representatives; how to engage in national budget design; how to attend parliament sessions; how to report corruption; understanding of laws and bills, etc.
Ishiwi also offers snapshots of national and local debates recorded through partnerships with local and national radio and television stations, ensuring its audience stays informed about issues being debated in the media.
Ishiwi features human interest stories bringing closer to its audience issues of public interest.
Ishiwi engages young people by encouraging them to submit their own content featuring issues that matter to them.

Ishiwi – giving young people a voice in Zambia

3. JOB DESCRIPTION

Purpose:

A) Updating Ishiwi’s visual identity:

The purpose is to refresh Ishiwi’s visual identity to resonate with contemporary young Zambians and ensure the new design appeals to a varied audience from both rural and urban settings.

B) Creating sub-brands for Ishiwi

Create two sub-brands: Ishiwi Elections and Ishiwi Climate.

Ishiwi Elections will focus on content related to the upcoming elections in Zambia
Ishiwi Climate will address major environmental challenges facing Zambia, such as droughts, floods, deforestation, and mining.

Scope of work:

Conduct a review of Ishiwi’s current visual identity.
Develop a refreshed visual identity that aligns with the platform’s goals and audience.
Design visual elements for the two sub-brands: Ishiwi Elections and Ishiwi Climate.
Create guidelines for visual content production in line with Ishiwi’s new brand.
Collaborate with the Ishiwi team to ensure the new designs respond to the new brand identity.

Deliverables:

Updated visual identity for Ishiwi.
Visual branding for Ishiwi Elections and Ishiwi Climate.
Guidelines for content production.
Final design files in appropriate formats.

Qualifications:

Proven experience in visual identity design.
Strong portfolio showcasing relevant work.
Ability to understand and translate the needs of a diverse audience into compelling visual designs.
Familiarity with environmental and governance issues in Zambia is a plus.

Download the full terms via the following link: ISHIWI re-branding TORs February 2025.