BUSINESS DEVELOPMENT MANAGER

Job description

Key Performance Areas & Responsibilities

1. Insurance & Corporate Partnership Growth

● Secure and maintain Optica’s inclusion on the panels of all optical insurance providers, corporate in-house medical schemes, and parastatal organizations across Uganda.

● Develop tailored growth strategies for existing insurance partners based on ground realities, localized market dynamics, and customer demographics to maximize monthly volume.

● Build direct relationships with corporate HR and wellness leads to drive brand visibility and exclusive optical coverage partnerships.

2. Operational Excellence & Service Delivery Alignment

● Monitor and resolve service delivery gaps between Optica and insurance support teams, focusing on pre-authorization Turnaround Times (TATs) and member query resolution.

● Serve as the primary escalation link to streamline processing workflows, ensuring high-grade service delivery and minimal friction for insured members.

● Coordinate with internal finance and operations teams to guarantee seamless claim processing, accurate billing, and timely payment collection.

3. Retail Network Expansion & Location Intelligence

● Support retail network growth by assessing real estate dynamics, foot traffic potential, and demographic feasibility for new store locations in Kampala and secondary cities.

● Map out prospective commercial hubs, shopping centers, and high-density corporate zones suitable for new retail store launches.

● Track local competitor presence, pricing shifts, and retail developments to maintain market competitiveness.

4. Brand Activation & Field Engagement

● Plan and execute offline and digital B2B brand activations, medical camps, and wellness drives to drive walk-in traffic to branch locations.

● Conduct regular field visits to engage store personnel, gather operational feedback, and ensure alignment between field sales efforts and corporate growth targets.

Duties & Accountabilities

● Reporting: Maintain structured daily, weekly, and monthly pipelines detailing partner engagement metrics, onboarding milestones, clear timelines, and measurable revenue impact.

● Market Intelligence: Deliver periodic competitor analysis and actionable market recommendations to senior management.

● Stakeholder Management: Act as the strategic ambassador for Optica across insurance, corporate, and real estate sectors.