Digital Marketing – Growth Strategist

Job description

JOB OPPORTUNITY

We’re Hiring: Digital Marketing Growth Strategist

Location: Lusaka, Zambia

Reports to: Chief Operations Officer (COO)

ABOUT AUTOGUARD ENGINEERING

AutoGuard Engineering is one of Zambia’s leading automotive engineering companies, providing professional services across mechanical repairs, panel beating and spray painting, vehicle accessories, truck body fabrication, and fleet solutions.

As we continue to grow, we are looking for a commercially minded Digital Marketing Growth Strategist who can help us build scalable marketing systems that generate measurable business growth.

This is not a traditional marketing role. We’re looking for someone who thinks strategically, uses data to make decisions, and understands that great marketing exists to drive business results.

ABOUT THE ROLE

The Digital Marketing Growth Strategist is responsible for designing, coordinating, and continuously improving AutoGuard’s marketing and customer acquisition systems across both digital and traditional marketing channels.

You will work closely with the CEO, COO, Sales Team, Technical Team, Content Creator, and PR & Communications to ensure that marketing activities support business objectives, generate qualified leads, strengthen the AutoGuard brand, and contribute to revenue growth.

Rather than doing every marketing task yourself, your role is to build and improve the marketing system, coordinate execution, and ensure every campaign delivers measurable value.

KEY RESPONSIBILITIES

As our Growth Strategist, you will:

Develop and refine AutoGuard’s marketing strategy.

Design lead generation systems that consistently produce qualified enquiries.

Plan and oversee digital advertising campaigns.

Build and improve customer acquisition and conversion processes.

Develop quarterly marketing plans and manage the marketing calendar.

Coordinate marketing activities across departments and external suppliers.

Support the Sales Team with presentations, brochures, proposals, case studies, and customer success stories.

Track marketing performance and prepare data-driven reports.

Monitor key metrics such as leads, conversion rates, cost per lead, and marketing ROI.

Identify opportunities to improve productivity through AI and automation.

Guide and support the Content Creator while fostering continuous improvement across the marketing function.

WHAT WE’RE LOOKING FOR

We’re seeking someone who can think beyond campaigns and understand how marketing contributes to business growth.

MINIMUM REQUIREMENTS

Demonstrated experience developing marketing strategies.

Strong understanding of B2B marketing.

Commercial mindset with the ability to connect marketing activities to business outcomes.

Excellent communication and presentation skills.

Strong project management and organisational abilities.

Ability to analyse marketing data and make informed decisions.

Experience coordinating multiple marketing initiatives simultaneously.

High level of initiative and accountability.

Confidence using AI tools to improve productivity and efficiency.

PREREFERRED INDUSTRY EXPERIENCE

Experience in one or more of the following industries will be an advantage:

Engineering

Manufacturing

Industrial Products

Construction

Technical B2B

Professional Services

WHO IS A GOOD FIT?

You’ll be a great fit if you:

• Think commercially before creatively.
• Enjoy solving business problems.
• Take ownership and follow through.
• Learn quickly and adapt easily.
• Communicate clearly with both technical and non-technical teams.
• Challenge assumptions respectfully.
• Make decisions confidently using evidence.
• Collaborate effectively across departments.

WHAT SUCCESS LOOKS LIKE

Within your first 90 days, you should have:

Completed a comprehensive marketing audit.

Produced a 12-month marketing strategy.

Built a company-wide marketing calendar.

Established campaign reporting and performance dashboards.

Improved coordination between Marketing and Sales.

Presented practical growth recommendations to leadership.

QUALIFICATIONS AND SKILLS

Education

Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, Digital Marketing, Engineering, I.T, or a related field.

A postgraduate qualification or professional certification in Marketing, Digital Marketing, or Business Strategy will be an added advantage.

TECHNICAL SKILLS

• The ideal candidate should demonstrate proficiency in:
• Marketing strategy development and execution
• Digital advertising (Meta Ads, Google Ads, LinkedIn Ads or similar platforms)
• Lead generation and customer acquisition
• Marketing analytics and performance reporting
• CRM and lead management systems
• Content marketing strategy
• Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Email marketing and marketing automation
• Social media marketing
• Project management and campaign coordination
• AI tools for marketing productivity and workflow automation
• Microsoft Office and Google Workspace applications

PROPROFESSIONAL SKILLS

Strategic thinking and commercial awareness

Strong analytical and problem-solving skills

Excellent written and verbal communication

Presentation and stakeholder management skills

Project planning and organisational skills

Leadership and team coordination

Budget planning and resource allocation

Data interpretation and decision-making

Time management and the ability to manage multiple priorities

High level of initiative, accountability, and attention to detail.

WHY JOIN AUTOGUARD?

This is an opportunity to build something meaningful.

You’ll have the chance to shape the future of marketing at one of Zambia’s growing engineering companies, introduce new ideas, leverage AI and automation, and make a measurable impact on business growth.

If you’re excited by strategy, sales, systems, data, and delivering results, we’d love to hear from you.

HOW TO APPLY

Send your CV and a cover letter explaining why you’re the right fit for this role to tamajobs2025@gmail.com

Email subject should be: Autoguard Strategist

Include your salary expectation or expectation range.

Include your answer to this question: How do you connect digital marketing to business growth?

Application Deadline: 10th August, 2026

Only shortlisted candidates will be contacted.