Digital Marketing Officer

Job description

About Unicaf:  

Unicaf is a leading online higher education platform, with a physical presence in 12 countries, assisting universities to go online. This full-time role offers exciting projects and continuous learning. As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility

Working model: (On-site / Remote / Hybrid)

Responsibilities:

• Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Zambian audience
• Paid campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience.
• Performance Analysis: Analyse and report on social media performance. 
• Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.
• Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.
• Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement.
• Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach.

Requirements:

• Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience with digital media advertising and analytics tools.
• Ability to manage multiple projects independently.
• Ability to handle multiple assignments and meet established deadlines with high attention to detail
• Strong organisational and time-management skills.