Marketing Executive – Kitwe

Job description

Key Responsibilities

In-Store Promotions & Visibility

Execute approved in-store promotions to drive off-take and enhance brand visibility across modern and traditional trade.
Ensure full compliance with Two Six Zero Brands’ promotional standards and guidelines.

Merchandising & Retail Visibility

Implement merchandising plans to maximise shelf presence, secondary placements, and planogram compliance.
Conduct routine store audits and provide visibility reports to management.

Stores Branding

Coordinate store branding initiatives including signage, decals, branded shelves, and fixtures.
Maintain brand consistency across all retail touchpoints.

POSM (Point of Sale Materials) Development & Deployment

Support the development, production, and distribution of POSM materials such as banners, wobblers, shelf talkers, and display stands.
Track POSM utilisation, condition, and impact in-market.

Product Sampling / Demonstrations

Plan and manage product sampling and in-store demonstrations to drive consumer trial and conversion.
Brief and supervise promoters to ensure accurate product knowledge and effective brand communication.

Activation Campaigns

Execute brand activation campaigns in line with the annual marketing calendar.
Monitor execution quality and compile post-activation performance reports.

Dealer / Retailer Engagement

Build and maintain productive relationships with distributors, dealers, and retail partners.
Support retailer engagement initiatives that enhance loyalty and brand advocacy.

Roadshows & Events

Plan and execute roadshows, market tours, and community activations across assigned territories.
Coordinate logistics, staffing, and materials to ensure smooth execution.

Flyers, Leaflets & Direct Mailers

Support the design, distribution, and monitoring of printed marketing materials.
Ensure targeted reach in key catchment areas and trade outlets.

B2B Promotions

Assist in executing B2B promotions targeting distributors, wholesalers, and institutional clients.
Support trade incentives and promotional mechanics aimed at driving volume growth.

Loyalty Programs

Support the rollout and management of consumer and trade loyalty programmes.
Track participation levels and report on programme performance.

Consumer Feedback & Market Intelligence

Collect consumer insights, competitor activity data, and market feedback during field activities.
Share actionable insights with the Marketing and Sales teams.

Influencer / Local Key Opinion Leader Campaigns

Support influencer and local community leader engagements to build brand credibility.
Coordinate campaign execution and track impact.

Experiential Marketing

Deliver experiential marketing initiatives that create memorable brand interactions.
Ensure alignment with Two Six Zero Brands’ values, culture, and messaging.

Traditional Events & Ceremonies

Support participation in traditional events, ceremonies, and community engagements where applicable.
Ensure cultural sensitivity and adherence to corporate brand standards.

KEY QUALIFICATIONS & REQUIREMENTS

1.    Minimum Diploma in Marketing, Business or a related field

5+ years of hands-on Experience in Marketing with a strong focus on trade marketing

3.    Comfortable with frequent travel and fieldwork

For all interested candidates, please email a CV and relevant qualifications to careers@260brands.com with “Marketing Executive Kitwe” in the subject line. Please also fill in the short candidate assessment survey here: https://www.surveymonkey.com/r/D67ZJTC

Female Candidates are encouraged to apply