Digital Analyst

Job description

2. DIGITAL ANALYST

Location: Lusaka, Zambia
Department: Marketing / Digital Marketing
Reports to: Business Head / CEOZambia Job Market

Job Summary

Responsible for analyzing digital data, tracking performance metrics, and providing insights that improve digital marketing effectiveness, customer engagement, and ROI.

Key Responsibilities

Analyze website, social media, and digital campaign performance using analytics tools

Track, measure, and report on KPIs and digital performance metrics

Provide actionable insights to improve user experience and conversion rates

Develop dashboards and performance reports for management and stakeholders

Monitor digital trends, customer behavior, and market performance

Collaborate with marketing, IT, and content teams to optimize digital strategies

Conduct A/B testing and evaluate campaign effectiveness

Ensure data accuracy, integrity, and compliance with data protection standards

Qualifications & Requirements

Bachelor’s degree in Data Analytics, Marketing, Statistics, IT, or related field

Proven experience as a Digital Analyst or similar role

Strong knowledge of Google Analytics, Data Studio, Excel, and analytics tools

Experience with SEO, PPC, social media analytics, and digital marketing platforms

Strong analytical, problem-solving, and reporting skills

Ability to interpret complex data and present insights clearly

Excellent communication and stakeholder management skills

Experience with SQL, Power BI, Tableau, or similar tools

Understanding of CRM systems and customer journey analytics

Knowledge of digital advertising platforms (Google Ads, Meta, LinkedIn)

Application

Interested candidates should submit their Cover letter, Curriculum Vitae and academic qualifications as one PDF file to:
RecruitmentZM@karan.ae

Application Deadline: Friday 6th February 2026