Website Karan Group
2. DIGITAL ANALYST
Location: Lusaka, Zambia
Department: Marketing / Digital Marketing
Reports to: Business Head / CEOZambia Job Market
Job Summary
Responsible for analyzing digital data, tracking performance metrics, and providing insights that improve digital marketing effectiveness, customer engagement, and ROI.
Key Responsibilities
Analyze website, social media, and digital campaign performance using analytics tools
Track, measure, and report on KPIs and digital performance metrics
Provide actionable insights to improve user experience and conversion rates
Develop dashboards and performance reports for management and stakeholders
Monitor digital trends, customer behavior, and market performance
Collaborate with marketing, IT, and content teams to optimize digital strategies
Conduct A/B testing and evaluate campaign effectiveness
Ensure data accuracy, integrity, and compliance with data protection standards
Qualifications & Requirements
Bachelor’s degree in Data Analytics, Marketing, Statistics, IT, or related field
Proven experience as a Digital Analyst or similar role
Strong knowledge of Google Analytics, Data Studio, Excel, and analytics tools
Experience with SEO, PPC, social media analytics, and digital marketing platforms
Strong analytical, problem-solving, and reporting skills
Ability to interpret complex data and present insights clearly
Excellent communication and stakeholder management skills
Experience with SQL, Power BI, Tableau, or similar tools
Understanding of CRM systems and customer journey analytics
Knowledge of digital advertising platforms (Google Ads, Meta, LinkedIn)
Application
Interested candidates should submit their Cover letter, Curriculum Vitae and academic qualifications as one PDF file to:
RecruitmentZM@karan.ae
Application Deadline: Friday 6th February 2026
To apply for this job email your details to RecruitmentZM@karan.ae