Regional Sales Manager

Job description

About Us

ATS Agrochemicals Ltd is a leading innovator and distributor of crop protection solutions in Zambia. With over 25 years of experience, ATS Agrochemicals Ltd has built its presence across the country, becoming a trusted partner to farmers from planting through to harvest. We provide a full range of herbicides, fungicides, insecticides, foliar fertilisers, and plant growth stimulants, backed by strong technical agronomic support.

The Opportunity

We are looking for a self-motivated and results-driven Regional Sales Manager to join our dynamic team. Reporting to the Sales & Technical Director, the successful candidate will be primarily responsible for the following;

Increase sales revenue, profitability, and product adoption within Mkushi region.
Develop and maintain strong customer relationships, ensuring excellent service delivery and technical support. 
Lead and guide field staff, fostering a high-performance culture and ensuring efficient branch or regional operations.

Key Performance Areas (KPAs)

1.   Sales Growth & Revenue Achievement

Drive sales performance and achieve revenue, profitability, and product adoption targets in Mkushi Region.
Implement regional sales plans, quotas, and actionable strategies aligned with business objectives.
Manage the full sales lifecycle from lead generation to order closure and payment follow-up.
Develop accurate sales forecasts and contribute to annual budgeting.

 2.  Customer Relationship Management & Market Expansion

Build and maintain strong, long-lasting relationships with commercial farmers in Mkushi region.
Conduct regular customer engagements to identify needs, address concerns, and ensure satisfaction.
Develop new business opportunities through market intelligence, research, and farmer outreach.
Strengthen company presence through field visits, product demonstrations, and participation in industry events.

 3. Technical Agronomy Support & Product Advisory

Provide field-based agronomic guidance on crop protection, nutrition, and sustainable farming practices.
Conduct product demonstrations, technical trainings, and on-site support to customers.
Identify technical issues, provide solutions, and escalate complex cases to senior management.
Build in-depth product and application knowledge to ensure accurate and impactful farmer support.

4. Regional Operations & Administrative Management

Prepare and submit periodic sales reports, forecasts, expense returns, and market intelligence updates.
Ensure customer and staff issues are handled promptly and efficiently.
Maintain accurate records through CRM or ERP systems.
Monitor competition, market shifts, and emerging trends to guide decision-making.

5.  Team Leadership & Performance Management

Provide guidance, coaching, and mentorship to field staff within the assigned region.
Set clear team goals, delegate tasks, and monitor progress against KPIs.
Foster a positive team environment based on communication, accountability, and innovation.
Recognize high performance, address performance gaps, and support staff development initiatives.

Qualifications & Experience

·Degree in agronomy/crop science or related field
Proven experience in agronomy, sales, and commercial farmer support (industry experience in agrochemicals is an added advantage).
Strong understanding of crop protection, crop nutrition, integrated pest and disease management, and modern agricultural practices.
Demonstrated ability to develop sales strategies, manage customer relationships, and achieve revenue targets.
Excellent communication, negotiation, and problem-solving skills.
Proficiency in report writing, data analysis, and use of CRM or ERP systems.
A valid driver’s license and willingness to travel extensively.

We welcome applications from suitably qualified candidates, which include a cover letter and comprehensive curriculum vitae, via email only, to hr@atszambia.com no later than Wednesday 10th December 2025.

Only shortlisted candidates will be contacted.