Digital Adverts Assistant X2

Job description

Description:

Job Purpose

The Digital Advert Assistant will plan and help build the Company’s digital advertising strategy from Facebook and Google Ads to YouTube and other emerging platforms. Perform administrative tasks, conduct market research, update the system database, create marketing literature, and foster strong relationships with our clients. Overall, provide valuable assistance to the marketing team in content creation, data analysis, and reporting, while also helping to maintain the company’s online presence

Summary of Key Responsibilities:

Assist in setting up and testing small pilot campaigns under supervision.
Monitor performance and help compile reports on impressions, clicks, and conversions.
Supporting the Marketing Manager and marketing team with project organization.
Research advertising trends, platforms, and targeting options relevant to Zambians abroad
Performing administrative tasks related to marketing projects and coordinating with other departments to ensure brand consistency.
Design a Digital Ads Strategy Playbook detailing audience segments, creative ideas, budgets, and success metrics
Conducting market research and analyzing marketing surveys.
Employing online marketing analytics to gather information from web and social media pages.
Collaborate with the Marketing Manager and design team on ad creatives, messaging, and visuals.
Track campaign data and summarize insights weekly.
Work closely with the Sales & Marketing team to assess lead quality and conversion trends.
Coordinate with the Sales & Marketing team to align ad messaging with outreach efforts.
Updating databases, spreadsheets, and inventory lists.
Preparing promotional presentations and organizing promotional events.
Composing and posting online content for the company’s social media page and website.
Writing marketing literature for company brochures and press releases.

Required Skills and Competencies 

Excellent Communication Skills
Excellent interpersonal skills
Ability to work to strict deadlines
Creative thinker who enjoys testing new ideas and problem-solving.
Strong attention to detail, data curiosity
A quick learner
Ability to multitask and meet strict deadlines.
Excellent interpersonal skills.
Attention to detail
Reliable, proactive, and self-motivated with a strong sense of initiative.
Honest and trustworthy
Primary Areas of Accountability:

Qualifications and Experience

Diploma or Degree in Marketing, Communications, or related field.
Must have a minimum of 3+ in digital marketing, advertising and social media analytics.
Proven interest in digital marketing, advertising and social media analytics.
Must be familiar with social media platforms (Facebook, Instagram, YouTube, LinkedIn).
Basic knowledge of digital advertising concepts (CPC, CTR, conversions) is an advantage.
Must be experienced in interpreting social media analytics
Proficient in MS Office and marketing software.
Knowledge of CRM tools, Google AdWords, and online analytics.
Understanding of advanced marketing principles.
Team player with a positive attitude
Willingness to learn and adapt in a fast-paced environment
Member of ZIM

 QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITION

If you meet the hiring requirements for the position, please email your CV in MS Word and Cover Letter clearly stating your salary expectations to: jobs@bemconsult.com & Cc bemconsult8@gmail.com   

Note that all communications will be kept in the strictest of confidence. If you do not receive communication within 21 working days of the closing date of the advert, please consider your application unsuccessful. 

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