Public Relations Manager

Overview

We are recruiting!

Our client in Lusaka, is looking for a Public Relations Manager to join their team for a job vacancy within the FMCG Retail industry.

To apply, or for more information, follow the link below.

Public Relations Manager

Job Summary

The Public Relations Manager is responsible for developing and executing strategic PR and communication plans to enhance the company’s brand image, customer loyalty, and market visibility. This role involves managing media relations, coordinating promotional campaigns, overseeing crisis communications, and ensuring consistent brand messaging across all public channels for the FMCG retail business.

Key Responsibilities

Strategic Communication

Develop and implement effective PR strategies aligned with company objectives and marketing plans.
Build and maintain a positive public image for the brand across media and consumer touchpoints.
Identify opportunities for public engagement, community partnerships, and brand storytelling.

Media Relations

Cultivate and manage relationships with journalists, media houses, influencers, and industry stakeholders.
Draft and distribute press releases, media kits, and public statements.
Organize press conferences, product launches, and media events for new FMCG product lines or retail openings.

Brand Reputation Management

Monitor media coverage and social sentiment to manage the company’s public perception.
Lead crisis communication efforts and provide timely, strategic responses to public or media issues.
Ensure brand consistency and compliance with corporate communication standards.

Campaign Management

Collaborate with marketing and sales teams to support promotional campaigns and retail activations.
Manage influencer collaborations, sponsorships, and community outreach programs.
Evaluate PR campaign performance using analytics tools and prepare detailed reports for management.

Internal Communications

Coordinate internal communication initiatives to align employees with brand vision and values.
Support leadership communication strategies, newsletters, and employee engagement programs.

Qualifications and Skills

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field (Master’s preferred).
5+ years of experience in public relations, preferably within FMCG, retail, or consumer goods sectors is an added advantage.
Strong media network and proven track record in PR campaign success.
Excellent written, verbal, and interpersonal communication skills.
Skilled in digital PR, social media management, and content creation.
Strong crisis management, negotiation, and problem-solving abilities.
Proficiency with PR analytics and media monitoring tools (e.g., Meltwater, Cision).

Key Competencies

Strategic thinking and brand storytelling
Leadership and team management
Relationship building and networking
Creativity and innovation
Results-oriented and deadline-driven

Performance Indicators

Media coverage quality and quantity
Brand reputation and public sentiment metrics
Success of PR and promotional campaigns
Crisis management effectiveness
Stakeholder and community engagement outcomes

“All candidates are required to obtain their ZAQA certification from the Zambia Qualifications Authority (ZAQA)”