Marketing Manager

Our Client in the ICT Sector seeks the services of a Marketing Manager.

The Marketing Manager will be responsible for driving brand awareness, generating leads, supporting sales, and positioning the company as a leader in the IT/technology sector. This role requires strong knowledge of technology markets, digital marketing, and B2B sales strategies.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement marketing strategies aligned with business objectives and growth targets.
Conduct market research and competitor analysis to identify opportunities and threats.
Define target segments and craft messaging that resonates with key customer groups (B2B/B2C).
Brand Management & Communications
Build and strengthen the company’s brand positioning across digital and traditional channels.
Manage content creation for website, blogs, case studies, newsletters, press releases, and social media.
Coordinate corporate communications, PR campaigns, and industry thought leadership.

Lead Generation & Sales Support

Design and execute demand-generation campaigns to drive qualified leads for sales.
Work closely with the sales team to develop marketing collateral, pitch decks, and proposals.
Track and report on lead conversions, ROI, and pipeline contribution.

Digital Marketing & Campaigns

Manage digital marketing channels including SEO, SEM, email marketing, LinkedIn, and other social platforms.
Plan and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
Use analytics tools to measure campaign performance and continuously improve results.

Events & Partnerships

Organize presentations, activations, attendance at shows, product launches, and customer engagement events.
Collaborate with partners, vendors, and industry associations to amplify reach.

Team & Budget Management

Manage marketing budgets and allocate resources effectively.
Lead and mentor the marketing team, agencies, and freelancers.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
3-5 years of marketing experience, preferably in the technology/IT sector.
Strong knowledge of digital marketing, content marketing, and lead generation strategies.
Experience working with CRM and marketing tools (e.g. Survey Monkey, Google Ads, Google Analytics, Canva) an added advantage.
Excellent communication, presentation, and project management skills.
Ability to analyze data and translate insights into actionable strategies.
Creative thinker with a problem-solving mindset and attention to detail.

Key Performance Indicators (KPIs)

Lead generation volume and quality.
Marketing ROI and campaign performance metrics.
Brand awareness and engagement levels.
Contribution to sales pipeline and revenue growth.
Successful execution of marketing campaigns and events.