Sales and Marketing Officer

Job description

Cyber Express Limited is looking for an enthusiastic Sales and Marketing Officer (SMO) to promote the company’s products and services, driving growth, building a massive client base, and establishing strong client relationships.

Key responsibilities:

1. Strategic Planning: Develop and implement marketing strategies to promote the company’s products and services, aligning them with the overall business objectives.

2. Market Research: Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product positioning.

3. Marketing Campaigns: Create and manage marketing campaigns across various channels, including digital marketing, social media, content marketing, and traditional marketing methods.

4. Brand Management: Maintain and enhance the company’s brand image, ensuring consistency in messaging and design across all marketing materials.

5. Lead Generation: Drive lead generation efforts, including creating and optimizing landing pages, email marketing, and SEO to attract potential clients.

6. Content Development: Oversee the creation of high-quality content, such as blog posts, whitepapers, and case studies, to establish the company as a thought leader.

7. Analytics: Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and ROI, and make data-driven improvements.

8. Team Management: If applicable, manage a team of marketing professionals, setting goals and ensuring the team’s success.

9. Strategic Partnerships: Identify and establish partnerships and alliances with other companies, vendors, and industry players to expand the IT company’s reach and capabilities.

10. Sales and Revenue Growth: Develop and implement sales strategies to achieve revenue targets, including identifying new business opportunities and markets.

11. Client Relationship Management: Build and maintain strong client relationships by understanding their needs and aligning the company’s offerings with those needs.

12. Proposal and Negotiation: Prepare and negotiate proposals, contracts, and agreements with clients, ensuring mutually beneficial terms.

13. Market Expansion: Explore new markets, assess market potential, and devise market entry strategies, which may involve international expansion.

14. Market Research: Conduct market research to identify potential clients, trends, and opportunities for business growth.

15. Report and Analysis: Generate reports and regularly update senior management on business development activities, results, and opportunities.
15. Social media handling and product presentation, advertising, and campaign management

Requirements:

1. Skills in Digital Marketing, Marketing and Sales, good business understanding, and good acumen in Information Systems and Technology

2. Proven experience in Digital marketing, Sales, and Business promotion with a successful record

3. Proficiency in digital marketing tools and platforms, including SEO, social media, email marketing, and analytics.

4. Strong analytical skills to measure the effectiveness of marketing efforts with strong networking and relationship-building skills.

5. Excellent communication and leadership skills to manage teams and collaborate across departments.

6. Good understanding in IT industry trends, technologies, and the target market.

5. Analytical mindset to assess market opportunities and ROI.

7. Ability to work collaboratively with cross-functional teams to meet business objectives.

Send your application documents as one document to jobs@cel.co.zm or cyberexpressltd@gmail.com