Digital Marketing and Communication Specialist

Job description

JOB TITLE: Digital Marketing and Communication Specialist

Responsibilities

Plan and execute all digital marketing, database, email, social media and display advertising campaigns
Design, build and run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
Measure and report performance of all digital marketing campaigns, and assess against goals
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Develop relationships with key stakeholders, both internal and external.
Writing, reviewing and revising product requirements and specifications
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Lead marketing plans, advertising, direct marketing and campaigns
Research and analyze market trends, competitor offerings, demographics, and other information that affects marketing strategies

Minimum Education and Experience

Bachelor’s Degree in Marketing or related discipline
3+ years’ experience in a marketing role and a reference of observable digital and marketing collateral where work was done by the candidate.

Skills

Strong organization and prioritization skills
Proficiency with Google Analytics and web analysis tools
Ability to work well in a fast-paced, collaborative environment
Excellent analytical, communication and presentation skills
Must be conversant with Graphic Designing and IT;
Must have above standard writing and communication skills;
Has project management skills and can manage a diverse portfolio of clients;
Must be an appropriate person to lead a team as a brand ambassador;
Should be confident in working with IMDD files;
Extensive experience in Software Development.
Should have at least managed one successful corporate project.
Presentation skills (Great oral presentation and communication skills are a must)

Please address your application letter to: The Director Human Resource , UrbanHut Properties, Plot No.1866,Wusikili Road, Northmead , Lusaka, Zambia , Lusaka, Zambia and e-mail your application letter with your CV to:recruitment@urbanhut.co.zm.