Sales & Marketing Manager

Job description

1. Job Purpose

The Marketing Manager is responsible for developing, implementing, and monitoring comprehensive marketing, brand, sales support, and distribution strategies to achieve the company’s monthly minimum sales target of 500 master cases, increase brand visibility, and drive market expansion both within Zambia and the region. The role also ensures regulatory compliance in all marketing activities and fosters data-driven decision-making for sustainable growth.

2. Key Responsibilities

Strategic Planning and Execution
Develop and execute monthly, quarterly, and annual marketing plans aligned with the company’s strategic objectives.
Lead the implementation of the marketing strategy framework, including rebranding initiatives, market penetration, and regional expansion strategies.
Design marketing campaigns within regulatory boundaries to enhance product visibility and customer engagement.
Brand Management & Rebranding
Oversee the rebranding of all product lines (e.g., Zark Zap, Zark Bliss, Zark Blue Menthol, Zark Dark Toasted).
Drive brand identity and ensure consistency across packaging, messaging, and marketing materials.
Conduct market research and consumer insights studies to guide brand positioning and product innovation.

2.3 Sales and Distribution Support 

Collaborate closely with the Production Team and Regional Marketing Officers to ensure consistent product availability and optimize route-to-market strategies.
Support distributor and wholesaler partnerships through marketing initiatives, trade promotions, and point-of-sale branding.
Monitor sales performance and adjust marketing strategies to meet the monthly minimum sales target of 500 master cases.

2.4 Market Penetration and Activations

Design and execute market activation programs, including promotions, retail engagements, and product demonstrations, particularly in Lusaka, the Copperbelt, and border towns.
Manage visibility assets including POS materials, branding, and merchandising tools across key outlets.

2.5 Marketing of Clew Nicotine Pouches

Lead the marketing strategy for Clew Nicotine Pouches, including brand positioning, consumer education, and targeted distribution through legal channels.
Collaborate with sales to grow Clew’s presence in pharmacies, wellness outlets, and compliant retail venues.

2.6 Regulatory Compliance and Ethical Marketing

Ensure that all marketing activities comply with Zambia’s Public Health Act, Control of Tobacco Products Regulations, and regional laws.
Develop and enforce internal compliance guidelines for marketing, packaging, and promotions.
Act as the liaison with regulatory authorities to ensure ongoing compliance

2.7 Monitoring, Evaluation, and Reporting

Develop and maintain a comprehensive performance monitoring dashboard, tracking KPIs across marketing, sales support, and compliance.
Conduct regular market research, consumer surveys, and competitor analysis.
Prepare monthly and quarterly reports for executive leadership, summarizing marketing impact, ROI, and strategic recommendations.2.8 Budget Management
Develop and manage the annual marketing budget, ensuring efficient allocation across campaigns, activations, branding, and research.  Track marketing spending against targets and provide variance analysis.

2.9 Team Leadership and Development 

Lead, mentor, and develop the marketing team, ensuring capability building in brand management, digital marketing, trade marketing, and market research.
Foster a high-performance culture aligned with Haltrade’s growth ambitions.

3. 4. Key Performance Indicators (KPIs)

Achieving the 500 master cases/month sales support target.  Successful completion of product rebranding and increased brand awareness.  Number and quality of marketing activations conducted.
Increase in brand visibility metrics (POS presence, market share growth).  Market penetration and outlet coverage growth.
Timeliness and quality of compliance reporting.
Effective budget utilization within agreed limits.
Performance of Clew Nicotine Pouches market entry and sales growth.

Qualifications & Experience

Bachelor’s Degree in Marketing, Business Administration, or a related field.  A Master’s Degree (MBA/Marketing) is an added advantage.
Minimum 3-6 years of marketing experience, with at least 3 years in a managerial role, preferably within FMCG, tobacco, or regulated industries.
Proven experience in brand management, trade marketing, and sales support.
Knowledge of regulatory requirements for tobacco/nicotine products is essential.
Strong experience in market research, data analytics, and reporting.

5. 6. Skills & Competencies

Strategic thinking and business acumen.
Strong leadership and team management abilities.
Excellent communication and stakeholder engagement skills.  Strong analytical and problem-solving capabilities.
Project management skills.
Ethical decision-making and compliance orientation.
Proficiency in MS Office, CRM systems, and data visualization tools.

How to apply?

You can send your application via steven@cavendishlloyd.com  in one pdf format. Candidates who don’t follow instructions surely won’t be considered for this role.